[UPDATE 3/22: Instagram is now testing a way to load ‘New Posts’ on demand. Read about it from Instagram’s Press Page.]
We’ve all seen it by now… Instagram introduced a new feed algorithm that has had people scratching their heads as they see posts from five days ago. Marketers, brands, and businesses especially have been losing their minds as engagement numbers have dropped dramatically.
But these are just growing pains as the new algorithm settles into our feeds.
Instagram’s goal with the new algorithm is to show their users the most relevant and relatable content at all times. But when you’re following hundreds (and even thousands) of accounts posting once or twice a day…
Chronological order may not be the most efficient way to do this. People are GOING to miss your content.
And as marketers, brands, and businesses, you do NOT want your followers to miss your content! Especially if it could lead to a valuable conversion.