Understanding Instagram’s New Feed Algorithm

Photo by freestocks.org on Unsplash

[UPDATE 3/22: Instagram is now testing a way to load ‘New Posts’ on demand. Read about it from Instagram’s Press Page.]

We’ve all seen it by now… Instagram introduced a new feed algorithm that has had people scratching their heads as they see posts from five days ago. Marketers, brands, and businesses especially have been losing their minds as engagement numbers have dropped dramatically.

But these are just growing pains as the new algorithm settles into our feeds.

Instagram’s goal with the new algorithm is to show their users the most relevant and relatable content at all times. But when you’re following hundreds (and even thousands) of accounts posting once or twice a day…

Chronological order may not be the most efficient way to do this. People are GOING to miss your content.

And as marketers, brands, and businesses, you do NOT want your followers to miss your content! Especially if it could lead to a valuable conversion.

Continue reading “Understanding Instagram’s New Feed Algorithm” »

Why Are Websites Looking Like Each Other So Much Nowadays?

Web design has come a long way since the launch of the World Wide Web (Who even calls it that nowadays?). I remember a time when the coolest websites around meant scrolling through pages of Comic Sans text with a tiled or neon bright background while listening to some low quality MIDI song in the background. (Did you know the Space Jam website is still fully functional? Check it out here.)

Continue reading “Why Are Websites Looking Like Each Other So Much Nowadays?” »

Hashtag This, Hashtag That. Optimizing Hashtags for Growing Brands

Social sharing is everything on the internet

  • We share the delicious meal we’re about to eat with friends who couldn’t make it.
  • We show off that amazing new thing we just bought or did to our supportive friends.
  • We squeeze our friends close together cheek to cheek for an epic selfie in some far-off place.

With each new picture or video clip, we’re quick to caption it, slap some hashtags on it, and post it online for others to see.

But why do we use hashtags? Are we looking to reach out to the millions of people on the Internet to connect with others of similar interests? Or are we looking to grow as a brand and gain a stronger social presence in our market? If you’re looking to expand your social reach to the right audience, you’ll need to know how to use hashtags effectively.

Continue reading “Hashtag This, Hashtag That. Optimizing Hashtags for Growing Brands” »